Tasting Notes:

Neon pink, artificially added color.
Spicy nose of pepper and some alcohol heat.
On the palate this has a big and spicy profile. For some reason the pink color makes me expect it to be sweet but it is very dry. Some nice agave notes and a bold spicy profile. The heat from the nose is not overly present on the palate but it is there slightly on the finish. Overall the flavor is good.
A bold spicy style blanco.
The color is novel and it may make people give it a try, but on the other hand it may look a bit too artificial.
Decent, not worth the price asked on taste alone, but worth it if you like the novelty.